5 Simple Ways to Boost Social Media Engagement
Frustrated with the lack of engagement on your profile? We have five easy solutions to keep your brand top-of-mind on Facebook and Instagram.
Social media is one of the best ways to increase awareness of your business, but many entrepreneurs find themselves overwhelmed, confused and hopeless when it comes to figuring out their social media strategy.
I know, because I’ve been there. For me, social media is a mixed bag. It can be a time suck and depressing. It can also be inspirational and a way of connecting with people who are important to me. It is also a fantastic way to network and stay top-of-mind while quarantining.
Importance of a Social Media Strategy
I recommend that you wait to add another platform until you know that you have the time to keep it up-to-date or the budget to hire someone (maybe Expansive Media???) to manage it for you.
If you are posting on social media it is important that you are doing it strategically to maximize your efforts and build your business. Random posting, commenting, liking and networking just adds stress to your life and everyone else’s.
How to Build Awareness on Social Media
When building brand awareness, it’s important to develop trust with your audience and show that you provide a solution to a challenge they’ve encountered. Social media allows you to nurture that relationship by delivering value to your audience instantly.
If you are using socials for your business, here are 5 quick ways to increase engagement:
Create savable content
Pack posts full of important information and education that your audience will want to refer back to later.
Talk about political issues.
Audiences want to know where brands stand on political and social issues—make sure your stance aligns with your brand mission.
Be relatable
No one goes to a (zoom) cocktail party and pitches partygoers their products and services all night. Add in some humor and relatability with memes, GIFs and fun anecdotes.
Interact strategically
Find other similar businesses or your ideal customer by exploring social media. Keep a list handy and make a commitment to genuinely engage at least once a week. People will notice and so will the social media ranking machines!
Get on camera
Video performs exponentially better than static images on social media. Most people are nervous and hesitant to film themselves at first. I encourage you to start posting one 30-second video each week. The nerves will eventually disappear!
You can take your business to the next step with a clear and coordinated plan!
Map Out Your Buyer’s Journey
If you want to build a strategic plan for your marketing, download my free workbook: Understanding the Buyer’s Journey.
You will:
Clearly understand the Buyer’s Journey for your business.
Know how to shift from in-person networking to gathering leads online.
Come away with a usable map of tactics.
Have key strategies for each stage of the Buyer’s Journey.
These tools will give you a strategic foundation to build your marketing on. This workbook is hands-on and interactive, so get ready to go!
