8 Winning Email Marketing Strategies

These marketing tactics will move your customer from considering to purchasing. Align your email marketing to position your offer as a solution without that icky salesy feeling.

We’ve outlined the 5 ways to nurture customers through the buyer’s journey with email marketing, but now we’re going to show you eight strategies to sell your services with email marketing.

Whether you’re a product-based business or sell services, you can align your email marketing to position your offer as a solution without that icky salesy feeling.

8 Winning Email Marketing Strategies

When customers opt into your email list, they need a push and reassurance that they should buy your product or service. You can qualify your offer and mitigate any purchasing hesitations with a variety of email strategies. They fall into these three categories: exclusive offers, social proof, tailored advice.

EXCLUSIVE OFFERS

1. Free trial

   • Including a free trial in your sales emails allows your customer to dip their toe, experience your amazing product and will, ultimately, feel compelled to purchase instantly.

2. Time-based offers

   • For example: email reminders, that include a limited-time discount code, are an effective time-based offer for e-commerce companies. Emphasize the urgency in this offer.

3. Discount codes

   • Discount codes aren’t only for e-commerce brands; service-based businesses can also employ discount codes. Provide a discount for your services through any of these types of emails: refer-a-friend affiliate program, loyal client’s birthday or seasonal sale.

4. Free shipping

   • If you offer free shipping as a product-based business, emphasize this deal in your sales emails.

SOCIAL PROOF

1. Testimonials

   • Reviews from current and past clients are a great way to show social proof. Ninety-five percent of customers read reviews before making a purchase decision online.

2.  Case studies

   • Show the journey of how you took a client from a baseline and exceed their goals. Outline the methods you implement and show exactly how your past clients benefitted.

TAILORED ADVICE

1. Webinars or Q&A sessions

   • Hold webinars and Q&A sessions as opportunities to position yourself as the expert — show how your specific knowledge, experience and skill set will help any wavering potential clients.

2. Free consultations

   • For anyone who’s considering hiring you, utilize the free trial tactic with consultations. Allow a free 30-minute consultation to show the potential client all that you have to offer. 

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